Bangkok (Thailand) – December 11, 2018 (travelindex) – Best Western Hotels & Resorts has launched a brand new website that provides essential information to hotel developers and owners in Asia.
The new website, which is now live at www.bestwesternasiadevelopers.com, is dedicated to hotel developers and owners, offering a complete source of content for any company or individual looking to harness the power of Best Western’s global brands to enhance the value and performance of their property.
The website offers in-depth information to all existing, new and potential development partners. This includes an interactive map that allows users to visualize the company’s existing portfolio of hotels and resorts in Asia, and an overview of Best Western’s regional pipeline of properties. Visitors to the website can also discover the strength of Best Western’s reputation by exploring the company’s many industry awards and extensive media coverage.
The “Why Choose Best Western” page reveals the many advantages of working with Best Western, such as the company’s highly profitable business models, which include management and franchise options with attractive fees. There are also details of the services provided by Best Western’s central support network, including global sales, marketing and distribution, revenue management, professional training, state-of-the-art technology, quality assurance and access to the award-winning loyalty program, Best Western Rewards®.
Developers can learn more about Best Western’s wide-ranging portfolio of brands. With 13 distinctive and innovative concepts to choose from, ranging from economy to upper-upscale, Best Western has an option to suit almost any property type or location.
The most recent of these brands, Sadie HotelSM and Aiden HotelSM, which launched in September 2018, are dedicated to conversion projects. These are now available alongside the timeless trio of classic brands, Best Western®, Best Western Plus® and Best Western Premier®. The brand portfolio also includes Vīb® and GLō®, the cutting-edge midscale concepts that are tailored to new-build projects; and two soft brands, BW Premier Collection® by Best Western and BW Signature Collection® by Best Western, which allow owners to retain their distinctive style and identity. Meanwhile, Executive Resid ency by Best Western® enables developers to tap into the modern trend for extended stays.
Finally, the recently launched franchise offerings, SureStay® Hotel by Best Western, SureStay Plus® Hotel by Best Western and SureStay Collection® by Best Western, provide three ideal options for owners and developers who want to avoid high costs, whilst also harnessing the power and support of a global brand.
“Demand for Best Western’s world-class hospitality has never been stronger, so we are delighted to unveil this new dedicated resource for hotel owners and developers in Asia,” commented Olivier Berrivin, Best Western Hotels & Resorts’ Managing Director of International Operations – Asia. “With our expanded portfolio of 13 intuitive brands, we now have a product to suit virtually any hotel, from urban conversion projects to out-of-town new-builds, upscale resort rebrands and many more. With our new website, we are putting our full collection of products and services at the fingertips of our Asian partners.”
Best Western currently operates a portfolio of 56 hotels and resorts across Southeast Asia and Japan, comprising more than 5,000 rooms across five of its brands. This region-wide inventory is set to more than double in the coming years, with over 6,800 comfortable and contemporary rooms expected to open across Asia. In total, Best Western has 37 hotels in its Asian pipeline, covering seven of the company’s 13 brands.
About Best Western Hotels and Resorts:
Best Western Hotels & Resorts headquartered in Phoenix, Arizona, is a privately held hotel brand with a global network of 4,200* hotels in more than 100* countries and territories worldwide. Best Western offers 13 hotel brands to suit the needs of developers and guests in every market: Best Western®, Best Western Plus®, Best Western Premier®, Vīb®, GLō®, Executive Residency by Best Western®, Sadie HotelSM, Aiden HotelSM, BW Premier Collection® by Best Western, and BW Signature Collection® by Best Western, as well as its recently launched franchise offerings: SureStay® Hotel by Best Western, SureStay Plus® Hotel by Best Western and SureStay Collection® by Best Western. Now celebrating more than 70 years of hospitality, Best Western provides its hoteliers with global operational, sales and marketing support, and award-winning online and mobile booking capabilities. Best Western continues to set industry records regarding awards and accolades, including 66 percent of the brand’s North American hotels earning a TripAdvisor® Certificate of Excellence award in 2018, Business Travel News® ranking Best Western Plus and Best Western number one in upper-mid-price and mid-price hotel brands, and Fast Company honoring Best Western Hotels & Resorts with a spot in the Top 10 Most Innovative Companies in the Augmented Reality/Virtual Reality category. Best Western has also won nine consecutive AAA®/CAA® Lodging Partner of the Year awards, recognizing the brand’s commitment to providing exceptional service and great value to AAA/CAA’s nearly 58 million members in the U.S. and Canada. Best Western-branded hotels were top ranked in J.D. Power’s 2017 North America Hotel Guest Satisfaction Index Study – ranking first in breakfast (food and beverage category) for midscale; and second in overall guest satisfaction. Over 35 million travelers are members of the brand’s award-winning loyalty program Best Western Rewards®, one of the few programs in which members earn points that never expire and can be redeemed at any Best Western-branded hotel worldwide. Best Western’s partnerships with AAA/CAA and Google® Street View provide travelers with exciting ways to interact with the brand. Through its partnership with Google Street View, Best Western is the first major company of its size and scale to launch a virtual reality experience for customers, setting a new industry standard and reinventing how guests view hotels.
* All Best Western and SureStay-branded hotels are independently owned and operated.
* Numbers are approximate, may fluctuate, and include hotels currently in the development pipeline.
Marketing Communications Department
Best Western Hotels and Resorts – Asia
Tel: +66 2 656 1260